Geth Grand Opening Campaign – Cairo Expansion
When Geth approached us, their goal was clear create a powerful awareness campaign for their brand expansion from Damietta to Cairo.
Clients:
Bobby K. Carmody
Services:
360* Campaign
Date:
08 Sep 2024
Category:
Web Design, Landing Pages
Objective
Drive maximum awareness and footfall for Geth’s new branch grand opening in Cairo.
Scope of Work
A full 360° integrated campaign that included:
- Billboards & Outdoor Advertising
- On-ground Activation
- Social Media Content & Management
- Social Influencer Marketing
- PR & TV Coverage
- SMS Marketing Campaigns
Challenges We Faced
1️⃣ The showroom wasn’t ready for shooting until 7 days before launch with such limited access, producing engaging visual content seemed impossible.
2️⃣ The campaign budget was below the expected market requirement executing a full-scale awareness campaign on that budget demanded exceptional creativity and resource management.
3️⃣ Government approvals for the activation were delayed One week before launch, permits were still pending putting the entire event at risk.
How We Solved It
1. Overcoming the content production challenge
To build early hype before the showroom was ready, we activated brand ambassadors to create sales-driven content around the offers and expansion news. Meanwhile, our creative team produced CGI visuals and disruptive designs that captured attention and delivered the core brand message. Once the showroom was ready, we coordinated a massive influencer content production sprint filming, editing, and posting videos for 6 influencers with a combined reach of 20 million followers all within one week. To make this possible, we assigned two dedicated video editors to work around the clock, editing footage immediately after each shoot to meet deadlines. It was a sleepless but rewarding week, and the results spoke for themselves.
2. Maximizing impact with limited budget
We strategically optimized every pound through resourceful vendor negotiation, creative prioritization, and cost efficiency. Our team focused spending where it mattered most visibility, engagement, and conversion ensuring we achieved the client’s vision without compromising campaign quality.
3. Navigating government approval hurdles
When activation permits were delayed, our team took immediate action. We personally handled all paperwork, coordinated with authorities, and worked through the night to finalize approvals. By 2 AM on launch day, everything was in place ready for the grand opening. The Outcome Despite every obstacle, the campaign was a resounding success. The grand opening day saw the showroom packed with visitors, buzz across social media, and coverage that exceeded all expectations. Through determination, creativity, and teamwork, we turned an impossible timeline into a standout success story proving that great results come from great execution, not just great ideas.